We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
The simulator cockpit Playseat® PRO CUPRA Racing Formula E is designed to exactly replicate the thrill and emotions of driving a real electric racing car.
This newly created role will replace the CUPRA COO position, previously held by Sven Schuwirth. Effective April 1st, Ignasi Prieto will lead the CUPRA brand as it enters the next stage of its growth strategy
CUPRA will continue to be the Official Automotive and Mobility Partner and the Official Car of FC Barcelona for the next five years
The space, with more than 1,300 m2, is located on Calle Serrano, one of the city’s most emblematic streets
CUPRA Formentor VZ5 limited editions add to the emotionality of the high-performance crossover SUV with new specific matt colours and personalized details both inside and out
The CUPRA Charging Map integrates the most up-to-date charging information in the vehicle’s infotainment system.
