- The brand crosses threshold just three years after the opening of the first CUPRA Garage
- Following the inauguration of CUPRA Garages in Egypt and Morocco, the brand is strengthening its position in North Africa
- As part of its globalisation, CUPRA’s goal is to close 2023 with 700 Garages worldwide
CUPRA has reached a significant milestone in its ambitious global expansion strategy with the opening of its 500th Garage in Tunisia. The inauguration of the first Garage in Tunis follows recent openings in Morocco and Egypt, in February and June, respectively, and strengthens the brand’s position in North Africa.
CUPRA Garages are points of sale where the brand offers its Tribe a distinctive customer experience. The first Garage was opened in Germany in May 2020, and CUPRA now has a worldwide presence in 39 countries. By the end of 2023, the unconventional challenger brand aims to have 700 Garages around the world, 300 of which will have opened this year alone.
"The opening of our 500th global Garage represents an historic moment for us. For a young brand, crossing this threshold is a clear sign that CUPRA is striking a chord with car lovers around the world. At CUPRA, we never stop, and with a presence in Europe, Australia, South America and Africa we are now analysing the next major step in our globalisation: entry into the North American market" said Kai Vogler, Vice President Marketing & Sales of CUPRA.
One of Europe’s fastest growing car brands
CUPRA continues to reach new heights in 2023. The brand has delivered 150,000 cars so far this year, 60% more than in the same period in 2022. Since its creation in 2018, the brand has sold more than 400,000 vehicles. CUPRA’s ambition is to sell 500,000 cars per year in the midterm.
Having established itself as one of Europe’s fastest growing car brands, in the coming months CUPRA will cement its position on the continent with the opening of a new City Garage in Berlin, CUPRA’s flagship format, next week, followed by Paris in November.
SEAT S.A. Communications
Ezequiel Avilés
Strategic Communications and Reputation
T / +34 646 303 738
ezequiel.aviles@seat.es
David Pacheco
Strategic Communications and Reputation
T / +34 616 059 107
david.pacheco@seat.es